Leading Points Capabilities

Leading Points Corporation is America's leader in helping business market their products and services to the military and to those serving in its uniformed services. By slashing red tape, navigating the bureaucracy, and creating consumer demand, the company achieves results 71% faster, with 52% greater overall success than businesses attempting to penetrate this market on their own.

Leading Points cannot help every business. Before agreeing to take on a client, every business and their products must pass a thorough review by the Leading Points Advisory Board composed of seven senior officers and NCOs. Only this rigorous process can assure that our men and women in service to their country, their families, and our veterans have access to the best products in their category from the most reputable and most reliable vendors.

Leading Points relies on old relationships and is constantly creating new ones with the management and category buyers of the organizations responsible for running the military stores both in this country and around the world.

Leading Points markets to one of the strongest, most cohesive affiliate groups in America — the military. Camaraderie and trust is instilled in troops during training and throughout their service. That makes word of mouth about products and services extremely powerful. News of an excellent product can spread like wildfire from Army bases in South Korea to Ft. Benning in Georgia to Thule Air Force Base in Greenland within a matter of weeks. There may be no better strategy to roll out a new product.

Leading Points is the acknowledged master at online sales of every variety. From the online catalogs operated by divisions of the retail stores, to dedicated programs that drive traffic to your own retail website, online sales can be pumped up by 300% within a six-month timeframe.

Leading Points understands that brand preferences established during military service can last a lifetime. In the case of troops stationed overseas, the military stores are often the only source of American products. Buying patterns that begin in one of the 110 countries hosting the American military will persist on their return to Hometown, USA.

Leading Points is now interviewing new clients. The process starts by filling in the preliminary information request located here (pdf). If your product or service meets our criteria, you will receive a more detailed questionnaire that will be submitted with product samples to our advisory board for suitability review. This entire process takes 10 days to 2 weeks, so if you are interested in developing this remarkable new market, you should begin now.

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