Leading Points Corporation Provides Military Smokers with Smoke Free Healthier Alternative to Tobacco Products
Centennial, CO – March 2, 2010 – In response to a Pentagon-commissioned report which urges the Defense Department to ban smoking in the military, Leading Points Corporation of Centennial, Colorado has entered into an agreement with Smokefree Innotec, Inc. (Other OTC: SFIO.PK) of Nashville Tennessee. Under the terms of the agreement, Leading Points will work to introduce Smokefree Innotec products to both the military service personnel as well as key committees involved with Smoking Cessation in Military and Veteran Populations.
Leading Points Corporation will develop an education, marketing, and sales strategy for the military and government sector, as well as perform a number of services for SmokeFree Innotec, Inc. to include developing national brand and licensing opportunities for its family of products. The agreement will allow SmokeFree Innotec to immediately introduce its hi-tech, nicotine delivery cigarette-like device which is completely smoke-free and tobacco-free, to 34 million Americans in the military market with nearly $2 trillion in annual purchasing power.
“We are currently planning a phased rollout strategy,” said retired Lieutenant Colonel Kevin Sullivan, Founder and President of Leading Points Corporation. “Our primary task is one of generating market awareness and education, letting military service members and veterans know a healthier Smokefree option exists By introducing our client’s smokeless alternatives to the military community, we anticipate a dynamic shift in the spending patterns currently involved in tobacco sales.” . In 2005, the military sold $611 million worth of tobacco and $88 million was pumped back into community programs at military installations. “Leading Points will helpSmokefree Innotec, Inc. maximize their innovative technology by promoting their smokeless alternatives.”
“I look forward to a long and rewarding relationship between Leading Points and Smokefree Innotec,” said Sullivan “Innovation in the marketplace should benefit those who serve our country and their families.”
About Leading Points Corporation: www.leadingpoints.com
Leading Points Corporation, founded in 2004, specializes in marketing to the military market. They are considered the experts in matters of securing placement of their clients' products in the military exchange store distribution channel as well as special promotions to the military community. The company is headquartered in Centennial, Colorado. www.leadingpoints.com
About Smokefree Innotec, Inc: www.smokefree-innotec.com
Smokefree Innotec, Inc. is in the business of designing, developing, manufacturing and marketing a hi-tech, nicotine delivery cigarette-like device which is completely smoke-free and tobacco-free. Smokefree Innotec’s products are designed to protect the non-smoker from second hand smoke and all its effects while providing the smoker a way to enjoy a smoke-free cigarette anywhere, including places where smoking is prohibited. Further, Innotec’s products will allow the smoker to enjoy smoking while not having to worry about the dangers and ill effects of regular cigarette smoking.